[aida] Aida Logo first drafts

[Nicholas Moore]

Congratulations, your team has done good work in producing these
excellent logos.

First impressions?

Groups 1 and 3 do not work for me, I think because the cross is too
intrusive and makes me wonder why it is there. Group 4 is clever but
does not give an impression of a strong, robust structure.

My favourite is group 2, it has an elegant simplicity which I like, and
the first letter could come from anywhere in the world, with a hint of
mystery. I would like to see what it looked like in a deep indigo, like
the night sky.

I am not sure about 'aiding the web'. It works well with the name Aida,
but I do not think of Aida as something which is outside of the web, but
rather as something which is at the heart of the web.

regards
Nicholas



� wrote:
> Dear all,
>
> Here are the first drafts of logo, kindly provided by Michael Rueger
> and designed by Nadja Tschierpke from Impara. Let me thank both of
> them again for the effort!
>
> And here are my first impressions and comments of proposals (which are
> not final, please add your comments too!
>
> I like the joyfulness of designs while staying in "professional"
> elegance and not going down in recent Web 2.0 design banality. Well,
> that's of course a comment from someone laic on design but who likes a
> deep beauty and elegance in things. By the way, that's why I am a
> Smalltalker  :)
>
> So, "aiding the web" slogan sounds interesting. Also those logos (1st
> and 3rd group) sounds very nice, just that I'm not sure by myself yet
> if that slogan is really a good one, What do others think?  I also
> found Red Cross logo quite a strong symbol and we must be careful how
> to use it. Not to mention that it is not truly international and quite
> a part of the world (muslim, asian also?) don't find it appropriate.
> Here I would recommend to soften a cross or just hint with it on the
> "aiding the web" slogan.
>
> I also like last group of logos, specially idea that 'web' is above
> AIDA. Also this logo is very clear and simple with a good font already
> selected. But I think that letter i must be stronger and stairs are
> not a clear enough replacement for i.
>
> So, discussion is open, please comment.
>
> Janko
>
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>   

-- 

*Nicholas Moore
Limoges
France*



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